By the end of this year at the latest, it will only be possible to make direct transactions digitally at the Royal FloraHolland marketplace. AlfaPro is already offering a link for this: the Floriday API. This enables growers to connect to the digital platform for the sector.
They can continue to carry out administrative processes, such as ‘auctioning’ and ‘direct sales’, using AlfaPro, meaning that it will no longer be necessary to have this data re-entered in Floriday. Please note: the existing link with AntEater will be discontinued at some point in the future.
Good news for vendors: later this year, the Floriday Customer API will come on stream. This means that vendors too can connect and exchange information with Floriday.